Amelia Steele Dog Training
Hi, I’m Amelia!
I started my training journey back in 2018 when I brought home an 8 Week Old German Shepherd Puppy called Cassius. I’m not joking when I say I’d read every book, watched every training video and bored my friends to death with dog facts.
I thought I was prepared but turns out Cassius had different plans. When the training methods I’d learnt weren’t working and local trainers were recommending training tools that belong in the bin, I knew I could bring something more to the table. I spent all of my savings doing professional qualifications and after seeing how well Force Free Training worked with my dog, I wanted to share it with the world.
8 Years later, I've built a global platform to advocate for ethical training methods and accessible education. I’ve won awards and travelled the world helping pet parents and animal charities, which honestly is a dream come true.
You’re probably here, because like me, you want to do what’s best for your dog, because let’s face it, they’re not just a dog, they’re family. And I’m happy to say, you’re in the right place!
The Training Hub
The Training Hub is my flagship membership. It’s an online community designed to give you everything you need to live the best life with your dog.
You get access to my entire library of training, PLUS access to live events and live support from me.
Here’s what my client’s are saying.
My Ethics
Judgement free sessions.
Being a dog owner in 2023, it can feel like you’re constantly being judged and shamed, even when you’re doing your best. So we’ve designed our sessions to be a judgement free space where our focus is to work with you.
Modern training methods.
We are dedicated to keeping up to date with modern, ethical training techniques. We focus on force free methods, that incorporate positive reinforcement and science based training techniques.
You may have been told that in order for your dog to learn, you have to be an “alpha” or “pack leader” and that you have to display your dominance. Well let me re-assure you in the fact that this is definitely not true. Thanks to modern science, we now know that the traditional “pack structure” we used to believe existed in wolves, isn’t quite true. They are actually much more closely aligned to human families, where the parents are in charge, and when they grow too old to look after the pack, their kids take over and so on. We also know that thanks to selective breeding, any form of pack mentality is long gone from domestic dogs. Dogs have been purpose bred to work which humans, which makes them extraordinary learners. Did you know that dogs are one of the best species at reading human emotions? Even more so than chimps!
Thankfully, modern dog training takes all of this into account. We have now developed an ethical and humane way to train dogs which focuses on the bond between humans and dogs, making things fun and motivational for both parties.
Where trainers used to believe that behavioural problems such as aggression were simply a display of dominance, we now understand that there are deeper causes to these behaviours such as fear and anxiety which means that trying to punish these behaviours is more likely to make it worse. That’s why our training methods focus on addressing the root cause and working through the underlying issue, so you know that you have a permanent solution for your dog, not just a temporary, quick fix.

